📍 Leidseplein 17, Amsterdam, Netherlands
The Bulldog – Heineken Square is Amsterdam's oldest and most iconic coffee shop, founded in 1975 by Henk de Vries at the heart of the Leidseplein nightlife district. What began as a single converted police station has grown into a globally recognised brand synonymous with Amsterdam's cannabis culture, drawing visitors from every corner of the world.
The Heineken Square location buzzes with energy around the clock. The interior mixes neon lighting, wood panelling and branded merchandise, creating a lively, unapologetically tourist-focused atmosphere. You'll find backpackers, curious first-timers and seasoned travellers sharing tables — the vibe is festive, social and entirely unpretentious.
The menu covers classic Dutch pre-rolls, loose flower and hash across several price tiers, ranging roughly €10–18 per gram. Popular choices include White Widow and Amnesia Haze. Staff are accustomed to first-time visitors and happy to guide beginners. Arrive early on weekends to avoid peak queues and grab a spot at the bar.
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